Building a successful business in India is an attractive proposition, driven largely by the sheer and staggering size of the market. Markets here are confusing and complex—downright daunting if you’re not familiar with the overshadowing and underlying cultural and social mindsets driving them There are, however, many ways in which to establish a business presence in India. The choice of market entry strategy will depend largely on a company's level of commitment of resources. Each approach offers its own set of advantages and disadvantages.