| Tokyo,
December 12, 2003: Softbridge Solutions
and Keiwa Business, today entered into a strategic
alliance to jointly develop applications in the
emerging arena of RFID IC tag technology.
This partnership
will enable both organizations to offer comprehensive
software solutions and services to customers in
the Japanese and Asian markets.
Softbridge
will provide software development resources, both
onsite and offshore to complement Keiwa of development
teams in Japan. In addition, Softbridge will market
the RFID IC tag systems and services outside Japan.
The first
RFID IC tag system to be jointly developed by
the two companies will be for managing participant
identification at large events. . The logistics
of this process will be hugely simplified by using
invitations with RFID IC tags embedded in them
Participants can then gain entry by simply holding
the brochure over a reader installed at the entrance.
This will also allow information of the participants
to be automatically stored in a database. The
entire system will be linked to a back-end so
the information is available for additional follow-up
activity.
Keiwa will
be an end-to-end service provider, taking care
of printing, IC tag insertion, IC tag read/write
device technology and application software.
Commenting
on the alliance, Prashant Jain, CEO, Softbridge
Solutions, said gthis is indeed a significant
step into product development for a key technology
areah and he added, gthis alliance
represents an important milestone for Softbridge
and we are excited to be chosen by Keiwa as a
development and marketing partnerh.
Terming
the alliance as mutually beneficial, Y. Hironaka,
Executive Director, Keiwa Business said The alliance
symbolizes the requirement for Japanese software
companies to work together with high-skilled engineers
from India for software development as well as
to look for partners for marketing software and
services outside of Japan.
Headquartered
in Singapore, Softbridge Solutions has offices
in Tokyo, Japan and Pune, India. Softbridge channels
a vast pool of bilingual IT resources to meet
the needs of the Japanese IT market. It is focused
on software outsourcing (Web integration, Mobile
Application and database application development)
and providing highly skilled & experienced
engineers for onsite projects.
Headquartered in Sapporo, Japan, Keiwa has offices
in Tokyo and Osaka, is full integration company
offering a wide range of services including systems
integration, legacy system maintenance, software
development in the area of embedded technologies
& ASIC/FPGA design and development; in addition,
to IT, Keiwaf other businesses include Forms
printing, offset & digital printing, high
speed variable data printing, and data entry.
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